People were switching left and right and Quark had to come out with another version that was keeping up with InDesign, and even made the upgrade affordable, but the damage was done.
Once Adobe updated InDesign to address many of the shortcomings that Quark veterans pointed out to them, things got worse for Quark. They didn’t really like how Quark nickel and dimed them for updates and support, but it still was faster in getting projects done than indesign. This was one of the major reasons why a lot of print shops stuck with Quark.
Early InDesign was enticing, but lacked more powerful typesetting controls that Quark had. Adobe thought it still was the 80’s and could charge $$$ for fonts that had been around for more than a decade and yet their pricing was like it was cutting edge. Both Quark and Adobe were very arrogant at that time.
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